Business Strategy Performance Measurement

GOAL

The purpose of these visuals is to help stakeholders understand the impact of business processes, allowing business to fail fast and implement changes that lead to an increase in profit. Visualizations are an interactive way to see how the company and its business strategies perform.  The visual below shows the sales volume, and profit margins, filtered by geographic regions.

Visualizations provide an interactive view of a company's or project's performance. As a data analyst at the start of any project, I help extract performance indexes from stakeholder expectations, thus ensuring  business decisions are specific, measurable, and time-bound.  Performance metrics are used to monitor the rate at which business objectives are accomplished. These metrics are derived from the business goals, and set targets from stakeholders, and they are used to understand how well a business strategy is performing.

Sometimes, companies cannot realize that an effective business strategy in one region will often perform significantly lower in another area unless the processes have been tailored to suit customers in different geographical areas.  

To monitor how effective business strategies perform, I create visuals to measure the performances by region. If a particular part is performing poorly, then the process for that region will have to be optimized to ensure the firm's products and services meet customer needs.

For stakeholders to understand how well our products and service offerings meet customer needs. I create visuals to monitor sales performance across the business categories. The results of these visuals empower stakeholders to make informed business decisions.

Results

The visuals above allowed decision makers to adjust their business models to align with the goals of thier intended target audience, and better solve the needs of thier customers,. 

Leading to an increase in brand value. This drastically improved the Net Promoter Score of the firm. Which led to an increase in (top of the funnel) user acquicsition, and an increase in (bottom of the funnel) conversion rate, leading to an increased revenue generated.

Duration

On average, the development of an insightful visual takes about a week to a month. This development consists of three key stages:

• Selection of KPI’s.

• Understanding data requirements and data sources.

• Collecting data and dashboard development.

During this project, I collaborated with both primary and secondary stakeholders to gather data requirements and translate the findings of my analysis into insightful information.